Innovation & Tech

Musings on innovation theory and practice, with a partcular focus on technology in the Creative Industries.

Creativity ≠ Innovation

Working in the media sector, you would imagine that Research, Development and Innovation (RD&I) would be central to every business, what with creatives always being on the lookout for new ideas. There are even roles like Researcher and Development Producer in most media companies, so surely RD&I is embedded everywhere. Unfortunately not. In my experience,… Continue reading Creativity ≠ Innovation

Converging 3D Worlds

The Metaverse wars are starting. Meta (aka. Facebook) have bet on the trend, to the tune of $10B and a name change. They have the social clout and the platform in Oculus, but everyone, even they themselves, recognise that just as we didn’t end up all using a single Social Media platform, the Metaverse will… Continue reading Converging 3D Worlds

A look back at 2021

With the dust truly settled on 2021, I’ve had the chance to take a breather and have a good look back at Shwsh’s journey over the last year. What could have been a first hard year in business was actually a pleasure thanks to our excellent clients and a constant flow of interesting R&D challenges.… Continue reading A look back at 2021

Reverse Innovation: a Squid Game

Most Innovation strategy research focuses on products and multinational business. It is rarely applied to the media sector, perhaps because innovation isn’t seen as separate from the day to day business of making new programmes. But are the same strategies at play here, are there any lessons we can learn from other industries? Glocalisation of… Continue reading Reverse Innovation: a Squid Game