Working in the media sector, you would imagine that Research, Development and Innovation (RD&I) would be central to every business, what with creatives always being on the lookout for new ideas. There are even roles like Researcher and Development Producer in most media companies, so surely RD&I is embedded everywhere. Unfortunately not. In my experience,… Continue reading Creativity ≠ Innovation
Creativity
Using AI for inspiration
Here are a sample of the outputs from three different AI models, Midjourney, Disco Diffusion and Dall-e to show how they can be used to create aesthetics and assets on a theme. The models were given prompts including different combinations of the words dancers, cables, mobile phones, child, woodland and dystopia. The selection below aren’t… Continue reading Using AI for inspiration
AI for Visual Creativity
While we thought we were safe, Artificial Intelligence is starting to encroach on the creative professions. We can either fight it or learn to use it, so here is my rolling list of potentially useful AI tools and repos for image and video manipulation. I haven’t checked out all of these in detail, but hopefully… Continue reading AI for Visual Creativity
Fearless Innovation
You are the hero of this story, about to start on the epic quest of R&D to discover a new magic solution to vanquish a belligerent old enemy. Like any hero you need to be fearless. Here are the five reasons why: Fearless of Change It is all too easy to be too precious about… Continue reading Fearless Innovation
Tips for Mass Participation
If you want to change behaviour or at the very least get people to engage more deeply with your cause, message or brand, then involving them should be your first choice. As the saying goes… Tell Me and I Forget; Teach Me and I May Remember; Involve Me and I Learn I’ve been involved in… Continue reading Tips for Mass Participation
5 forces for creativity
If you are assessing business opportunities I’m sure Porter’s model of five forces is a great starting point, but there is something about its visual structure that I’ve found really useful in pushing my and other people’s creative thinking. Mindtools have a great little write up and show its breadth, for instance, applying it to choosing… Continue reading 5 forces for creativity
